Karl Lagerfeld directed 3 short film ads for Magnum ice cream starring Rachel Bilson and Baptiste Giabiconi. Though he said he would not eat ice cream because he doesn't eat sugar. Lagerfeld said, “I like advertising. I love my job in fashion. I love my job as a photographer, but making films was something I hadn’t done. If I was isolated in one job, I would get bored." Besides, he adds: “I would eat ice cream if I could. I made advertisements for Dom Perignon Champagne, and I don’t drink alcohol. After all, I’m a dress designer and I don’t wear dresses."
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